Education and Discipline
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What is Content Creation

How To Become a Content Creator in 2024

A decade ago, who would have known that anyone could earn six figures from talking to the camera and making simple gestures in one-minute video clips? And from the comfort of their own home, too? Fast forward to 2023: Khaby Lame has built one of the most successful content creator careers by making comedic TikTok videos. And he isn’t the only one. Over 50 million people worldwide consider themselves creators, with many of them earning money by sharing unique content that educates and entertains their audiences.

 

So, maybe you just watched your favorite creator’s latest TikTok video and have asked yourself, “Can I do this too?” The answer is: Yes, you can.

 

You don’t necessarily need special skills or training to become a successful content creator. If you can consistently produce content, and share your ideas in a fun and engaging way, you will succeed and may even become many people’s favorite creator, too!.

What is a content creator?

A content creator is someone who creates content consistently. Think videos, photos, digital art, blog posts, ebooks, or even Twitter threads.

 

You don’t need any special qualifications to become a content creator or to start creating content. But you must commit to posting content regularly to build an audience, become an authority in your niche, and ultimately, earn money.

What are the different types of content creators?

Before we get into the nitty-gritty of becoming a creator educator, let’s look at some different types of content creators. In your journey to creating content, don’t try to put yourself into a box. Instead, play to your strengths and choose content formats and digital platforms that can help you reach the right audience.

 

1.Influencer

During a press conference in 2021, Portuguese footballer, Cristiano Ronaldo, removed two Coca-Cola bottles from his table, requesting water instead. That single move wiped $4 billion from Coca-Cola’s stock market value. Such is the power of an influencer!

 

An influencer is someone who has built some degree of credibility in their niche due to their unique talent or insight. They usually have a decent and devoted social media following — people who know, like, and trust their brand — and can sway their followers’ decisions. Companies that want to market their products or services to an influencer’s community engages them through partnerships and sponsorships.

 

Social media influencers are also platform-agnostic, meaning they create content across multiple channels simultaneously. Most social media influencers start with one platform and move to others once they get a solid footing.

2. Blogger

If you have great research chops and decent writing skills, you can be a blogger or content writer. Bloggers write and publish articles, either on their own website, other blogs, or on third-party publishing platforms like Medium.

 

There are many ways to monetize blogging. If you publish content on your website, you can make money from paid ad placements. In other words, people pay to advertise their products and services on your website.

 

Companies and other creators in your niche can also pay you to write a blog post (or many!) for their own website. You can start a paid newsletter column on platforms like Substack.

3. Podcaster

Out with radio shows; in with podcasts. As a podcaster, you get to share your thoughts and opinions on trending topics — red carpet style at the Grammys, pop culture news, or less-glamorous issues like economic downturns and recessions — with your audience via the spoken word.

 

You don’t need any radio hosting experience to run a podcast. In fact, most of the time, listeners aren’t looking for that. Podcast audiences usually want you to share your knowledge and experience from an interesting and authentic point of view. In other words, they want to know what you think.

 

It doesn’t cost much to set up a podcast. You can record and edit podcast episodes on your smartphone with apps like Riverside and Descript. Once it’s all set, you can publish the podcast on Spotify, SoundCloud, Apple Podcasts, and other audio hosting sites.

 

As your podcast gains traction, you can start earning from paid promotions and sponsorships.

4. Vlogger

Chances are you’ve come across “get ready with me” or “a day in my life” videos on YouTube These are great examples of vlogs.

 

A vlogger — or video blogger — creates videos and shares them on platforms like YouTube, Twitch, and TikTok. Most of these videos are about the creator’s personal experiences, like their travels, their new purchases, or their career journeys.

 

Vlogging certainly requires some work, but it’s something you can pull off with a little bit of effort. First, you need to learn how to record great videos. Your audience doesn’t expect cinema-quality vlogs, but your videos must check three boxes:

 

Good lighting✅

Clear audio✅

Good camera angles✅

After recording your video content, it’s time to edit it so it’s ready for your audience’s viewing pleasure. Add background music, insert a cover image, remove unnecessary clips, and add a watermark if you like. You might also need to make adjustments based on the content guidelines and specifications of your vlogging platform.

 

When it’s all set, upload your vlog and share the link with your audience to drive traffic to the vlog.

5. Photographers and Videographers

Photos and videos are the currency of social media, so there are a ton of opportunities for anyone skilled in these areas.

 

As a photographer or videographer, you can make money by sharing your work on social media platforms like Instagram and YouTube. Once you have a decent amount of followers and a good engagement rate, you can snag cool brand deals, or even earn cash through a social media platform’s creator program.

 

If you’re not a fan of personal branding or being a social media influencer, you can help other creators publish professional content on their pages for a fee. Or you might go the freelance content creator route and sell these visual assets to stock image and licensing platforms.

6. Creator educator

Have you ever tried to learn a skill — knitting, playing the piano, investing, cooking — through social media? If you have, then you’ve engaged with a creator educator — or several!

 

A creator educator is someone who combines teaching and creative skills to educate others, often in areas related to digital content creation, technology, art, or various creative fields. They use platforms like YouTube, online courses, or workshops to share their knowledge and skills with a community of learners. 

 

Just like other types of content creators, creator educators usually focus on a single niche and rely on their personal experience in that niche to educate and entertain their audience.

Want to know more? You can email us at [email protected]

 

 

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